The goal of this project was to create a centralized space for people who are going to travel to Mars in order to provide them with enhanced companionship experiences via constant emotional and mental support while on their way to Mars.
Brand Strategy and Positioning
Understand and empathize with such a niche user group
Use technology to enhance companionship experience on-board
Creating a personalized experience for each user despite of the diverse user base
Designing clean and friendly UI with efficient UI
People going on long term space travel, like the trip to Mars, deal with adverse companionship experiences while on their way.
PROBLEM SOLVING PROCESS
I followed the double diamond model as my problem solving process as it maps
the divergent and convergent stages of a design process which helps
decide the right methods and activities for pursuing a problem or opportunity.
I decided to follow IDEO's Human Centered and lean UX Design Thinking Process
to make sure that my design decisions were supported by user research and feedback.
Market Research and Analysis
I focused my user research on people working in professions analogous to space travel,
like pilots, marines, etc, basically people who face problems similar to those of space travel.
KEY FOCUS AREAS
- Main challenges and barriers that the users face most often
- Daily routine in line of work
- How to pass time
- Current tools used in line of work
- Physical health
- Mental health
- Use of technology daily life
The goal here was to humanize my users by creating goal-based
peronas and come up with solutions well suite for them.
CORE USER NEEDS
Finding exactly what I'm looking for
With a myriad of pain points and customer archetypes, the users on-board need to feel
like they belong and can find what they're after with ease.
Personalization is an important feature for users with specific professional as well
as personal requirements.
I need assistance
Some of the customer's core frustrations are seen during their trip when trying to
connect with their families and friends. Being unimpressed with time lag
and emotional connectivity issues as well as poor connection when talking.
Furthermore, breaking the ice between such a diverse group is also a point of pain.
Connectivity is key
Whether talking to someone back home or talking to someone new,
easy connectivity is the key goal of all interactions, and so it must be
well thought out and intuitive. Without the traditional ways to communicate,
its important that this app can address these core customer needs.
Chatbot: Initiating conversations
Designing a flexible chatbot flow that can help break the ice between users as well
as help build or maintain personal relations between such a diverse group by asking
simple question that the user feels comfortable sharing. For this challenge,
I was inspired by games like words with friends and candy crush and came up
with the idea of gamified messaging- while leaving the door ajar for a user to skip anytime.
Chatbot: Photo share
Allowing the users to share recent or old photos (from memory) in order
to stay updated about friends and family and not "forget" to text.
Being able to communicate with everyone despite of there being a language barrier- discovering
that translator would be an essential part of a user's ongoing app experience was a major
milestone as research showed that allowing and encouraging users to talk in their native
language reduced the risk of mental disorders and depression.
Users can view and consume as well as post socially relevant information on the feed as
sharing social information boosts connectivity and also reduces the risk of feeling alienated.
Sharing of professional information is also important as it helps elevate the confidence
of users and helps them manage their daily tasks on board.
When I started with the research for this project, my area of focus wasn't defined.
Trying to provide users with everything they need was increasing my scope by a lot.
I then decided to focus only on emotional needs for overall well-being basing my
findings on the Maslow's hierarchy of needs.
Out of sight out of mind
Using design systems for the first time, it was a relatively new aspect of my design
process. A design system need constant reference and it's success relies on that,
but it proved to be extremely useful and efficient.
Liked what you saw? Check out Invision Prototype here: