Euphoria is a new brand for Open Mic venues across BC and hopefully in the future, across Canada. With the up and coming local music and stand-up scene in Vancouver, Euphoria aims at providing it’s customers with a safe and encouraging environment to perform in.
Brand Strategy and Positioning
I chose to create a brand identity and advertising campaign which reflects the contemporary and open-minded values of the
brand and speak the tone of the new, up and coming artists.