Vishwa Vilas is a new luxury boutique palace hotel in Vancouver. It is a place where you go when you want to get away from busy city-life and just want to relax and treat yourself.
Vishwa Vilas aims at providing it’s customers with an experience of a lifetime: living the life of a royal.
Brand Strategy and Positioning
It is a palace hotel which allows its customers to experience the royal lifestyle. It has all the aspects of a
traditional Indian palace like high ceilings, courtyards, and embellished furnishing.
Being voted the second best city in the world, Vancouver, with its mountains, sea and everything a man needs,
it is the place to be! With it's ever-increasing tourism rate, this will be yet another tourist attraction in this up and coming city.
I chose to create a brand identity and advertising campaign which reflects it's point of difference, the royal and ethnic experience that the hotel aims at providing.